Even more than the McDonald's Lenten Fillet-O-Fish commercials, I find myself very annoyed by the new Volkswagen commercials, where they promote the "Punch Dub" concept.
First, they're simply not funny. Second, they are apparently trying to embrace the old "Slug Bug" stigma and replace it with a new, less stigmatic, yet hip association with the brand.
It bothers me because if they are going to embrace it, then they should fully embrace it. White Castle did it right when they finally embraced the "Slider" slang term for their burgers. The days of dirty looks from the cashier when you ordered "six sliders, please" were gone for good.
I see no reason why VW shouldn't embrace the old "Slug Bug" tradition in its original form.
Then again, White Castle has yet to embrace the term "Gut Bomb," so maybe there is a line to be drawn somewhere.
Key to the City: London
1 month ago
1 comment:
The real question here is when they'll bring back "Less filling, tastes great!" and what retired players will take sides. I've got Favre as a less filling guy.
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