Why Pay More? (Maybe they should)

It's after midnight, and thanks to another Twins faltering against the Yankees, two things are certain:

1) I'll have a dream of the game, during which the game isn't over yet, only to wake up and realize it really happened
2) Every thing that normally bugs me a little will really tick me off for a while

As for the latter, as an ex-radio guy, I really hate lame commercial copy. After the game, on the tube I heard the Vision World tag line, "Why pay more?" I think Taco Bell has been using the same one. I would bet at least 100 small market radio stations across the U.S. are using it for local advertisers as well. Perhaps the Twins' management is as well, and were reminded of the answer by the Yankees.

I can forgive the small market stations. You can only come up with so many different ways to tell the audience that price is your differentiator. For $10 a spot, or whatever the going rate is these days, you ain't getting Madison Avenue.

But from national chains? "Why pay more"??

I'll tell you why, because perhaps by paying more I'll get someone who cares about quality, which apparently Vision World doesn't when hiring copy writers.

Stupid Twins.